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Culture shapes brands shaping culture: a study of what people give a sh*t about.

[WIP]

Brand + Creative Strategy

Design Research

Positioning + Values

Brand Architecture

User Journey-Mapping

Brand User Experience

Brand Language + Voice

Content Audit + Inventory

Content + Campaign Strategy

Copywriting

Brand Activation Strategy

Round Characters
A Copy-Led Strategy Studio.
Activating brand worlds via participatory design research + cultural insights.
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