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Round Characters: a study of what people actually
give a sh*t about.
[WIP]
[THE WORK]
Brand + Creative Strategy
Design Research
Positioning + Values
Brand Architecture
User Journey-Mapping
Information Architecture + UX Writing
Brand User Experience
Brand Language + Voice
Content Audit + Inventory
Content + Campaign Strategy
Copywriting
Brand Activation Strategy
Round Characters
A Copy-Led Strategy Studio.
Activating brand worlds via design research + cultural insights.
A PURSUIT BY ANNISA DHARMA
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